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Have you ever thought of using a customer data platform? If you’re thinking of starting, you’re in the right place. I’m an expert in business-enhancing technology and knowing what a customer customer data platform is capable of and its benefits, which make it easier for you to engage and convert customers. You can read more about these tips and techniques on… Read More »Customer Data Platform: How To Capitalize Its Capabilities For Success

Canary testing is an integral part of software development. It is used to test out new code releases and changes before they are deployed on production servers. Canary testing allows developers to test their software safely without impacting the live system or end users. I’ve written numerous blogs on topics like canary release and tech and digital product development on… Read More »What Is Canary Testing: Here Is The Best Advice All In One Guide

Using different types of CTAs is the best way to reel in your target audience and improve your overall profits and conversions. I’m a digital content specialist writing articles on sites like WP Experiment to share the best ways to increase online visibility and turn content into profits. Here, I tackle types of CTAs and how to use them effectively to your… Read More »Types Of CTAs: Easily Know Which One You Need For Effective Marketing

In this article, we’re answering the question, “what is a microsite?” Online presence has undoubtedly grown to be one of the pillars of a successful business. An effective online presence can positively impact your brand awareness, reach, and marketing campaign. In the past, I’ve discussed some factors that make a powerful digital presence, such as metrics in Google Analytics. In this feature,… Read More »What Is a Microsite? 8 Helpful Benefits to Know

The difference between Google Tag Manager vs. Google Analytics is valuable knowledge that helps marketers and business owners streamline their marketing campaign plans. With the right idea of what these two tools can do, you’ll be able to gather concise and accurate data on your target market and what it takes to grab their attention. As a seasoned software and… Read More »Google Tag Manager vs. Google Analytics: Here Is How To Get Stunning Content Now

Are you an online retailer who is into starting a new business but still needs clarification on what does AOV stand for and why it matters? Well, worry no more. While there are several e-commerce metrics you should be knowledgeable of, AOV is one of those business benchmarks that’s of big help when it comes to figuring out problems, solutions,… Read More »What Does AOV Stand For? And 7 Tips On Improving It