Last Updated: April 14, 2021
WP Experiments, Inc. (“Company”, “we”, or “our”) cares about your privacy and the security of your information
1. WHAT INFORMATION IS COLLECTED
We may collect several types of information about you in connection with the Website
Information You Provide to Us. There are a number of circumstances in which you supply us with personal information in connection with the Website, which include:
- Contact data, such as your personal or business contact information such as your name, e-mail address, street address and phone number.
- Marketing data, such as information related to your preferences for receiving communications, subscribing to our publications, newsletters and other content, completing surveys, participating in market research, and entering a contest, sweepstakes, or game relating to the Website.
- Communications, such as information you provide when you send us an email, submit content or post a comment, request for information, or otherwise correspond with us.
- Demographic information, such as your city, state, country of residence, postal code, gender and age.
- Content you choose to post to the Website, such as text comments.
Information We Automatically Collect About Your Use of the Website. We, our service providers, and our business providers may automatically log information about you, your computer or mobile device, and your activity occurring on or through our websites, such as:
- Device information: We may collect device identifiers and settings such as your computer or mobile device model, IP address, other unique device identifiers, operating system version, browser type, language, and settings, and device type and settings.
- Usage information: We may collect information about the Website you use, the time, date, and duration of your use of the Website, your interaction with content offered through the Website, site engagement, search terms used, our referring website, browsing and search history, site and advertisement interactions, and software crash reports. We also collect information stored using cookies, mobile ad identifiers, and similar technologies set on your device Our servers may automatically keep an activity log of your use of the Website We may collect such usage information at the individual or aggregate level.
- Location information: We collect and store your device’s source IP address, which may disclose the general location of your device at the time you access the Website and precise location derived from GPS-enabled Website. Advertisements and certain content may be directed to you based on this data.
Information from Third Parties. We may receive information about you from third parties and combine it with information we receive from or about you. For example:
- Information from social media websites: When you interact with any Company page or account on a social media platform, such as Facebook, Twitter, Instagram or Pinterest, we may collect the personal information available from that page or platform or that you make available to us on that page or account, including your social media account ID, username, user ID, profile picture, cover photo, and networks to which you belong, friends and connections and contact information You can read more about your choices in the “Privacy Choices” section below.
- Information from publicly or commercially available sources: We may collect certain information about you from third parties, including business partners (such as advertising and joint marketing partners) data providers (such as information Website and data licensors) and public sources (such as blogs, forums or social media platforms).
Other Information We Collect. We also may collect other information about you, your device, or your use of the Website in ways that we describe to you at the point of collection You may choose not to provide us with certain types of information, but doing so may affect your experience in using the Website.
2. HOW WE USE YOUR INFORMATION
Providing the Website. We use your information to send you electronic newsletters, post comments you submit, enable your participation on the Website, and improve the Website. We may also use your information to establish and maintain the Website, provide support, facilitate social features, enable and support security features, communicate with you about the Website, and provide information about our Website. To enable us to provide these Website, we may use the information we collect to identify you across sessions, browsers, and/or devices.
Providing Customer Support. We may use your information to provide customer support to you, including without limitation any information you provide to us when you contact us by email, regular mail, or by phone.
Contacting and Communicating with You about our Website. We may contact or communicate with you (by email, phone, or other medium) concerning: information about editorial newsletters and content; offers or announcements about our products or features; offers or announcements about our third-party partners’ products or Website; communications about your comments or information submissions; online surveys; and legal notices, policy updates, and other important information about the Website. All editorial and commercial email messages include instructions for unsubscribing from such future communications. We may also provide personalized content and suggestions to you, including by email, based on your interest and preferences.
Content and Advertising Analytics. We may use your information to help us better understand your use of, and our delivery of, the Website, including content selection, delivery, and reporting; and advertising selection, targeting, delivery, and reporting.
Auditing and Tracking Our Delivery of Advertising. We may use your information to measure and report on the delivery of advertisements, including without limitation counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.
Delivering Emails on Behalf of Advertisers. We may use your information, including the names and email addresses provided to us when you register for our newsletter, to deliver marketing communications we believe may interest you on behalf of advertisers regarding their products or Website. (In such instances, we do not share our readers’ information directly with these companies). Many of our readers find this a valuable service. If you do not want your information used for this purpose, you can opt-out of such use by e-mailing us at [email protected] or writing us at the contact information provided below.
Facilitating Social Media Engagement. We may use your information, including information provided to us by social media platforms, to enable you to interact with any Company or Website page or account on a social media platform. We may use your information to help us determine which content or advertising to deliver to you on those social media platforms.
Learning about Our Users and Website. We conduct research on our users’ demographics, interests and behavior, including performing statistical analysis of our users, their use of the Website, and their linking patterns. We do this to optimize and improve the Website, our products, and our operations. We may use the information from one aspect of the Website for other aspects of Website. Additionally, data collected from a particular computer, browser or device may be used with another computer, browser or device that is linked to the computer, browser or device on which such data was collected.
Research, Development, and Improving the Quality of our Website. We analyze use of the Website to analyze and improve the Website and to develop new products and websites, including by studying user demographics and use of the Website.
Debugging. We may use your information to identify and repair errors that impair existing intended functionality.
To Aggregate Data or Create Anonymous Data. We may create aggregated, de-identified or other anonymous data records from your personal information and other individuals whose personal information we collect. We make personal information into anonymous data by excluding information (such as your name) that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve the Website and promote our business.
Information Security. We may use your information to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and prosecute those responsible for that activity.
Compliance with Law. We may use your personal information as required by law or if we in good faith believe that such action is necessary to comply with the law or legal process.
3. HOW WE SHARE YOUR INFORMATION
As described below, our information-sharing practices vary based on the type of information and the type of recipient.
Third-Party Service Providers. Third party agents and vendors perform functions on our behalf, including, but not limited to, hosting, content syndication, content management tools, social media integration, marketing, analytics, billing and customer service. These entities may have access to personal information if needed to perform their functions. If such access is required, the third parties will be obligated to maintain the confidentiality and security of that personal information. They are restricted from using, selling, distributing or altering this data in any way other than to provide the requested services to the Company.
Business Transferees. We may sell, transfer, or otherwise share some or all of your personal information in connection with or during negotiation of any merger, financing, acquisition or dissolution, transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets, or in the event of an insolvency, bankruptcy, or receivership.
Law Enforcement, Legal Process, and Emergency Situations. In some cases, we may use or disclose your personal information to a third party if we are required to do so by law or if we in good faith believe that such action is necessary to comply with the law or legal process; to protect and defend our rights or to prevent misuse of our Website; or to protect the personal safety of our employees, agents, partners, the users of the Website, or the public.
Professional Advisors. We may disclose your personal information to professional advisors, such as lawyers, bankers, auditors, and insurers, where necessary in the course of the professional Website that they render to us.
For Compliance, Fraud Prevention and Safety. We may share your personal information for the compliance, fraud prevention and safety purposes.
4. ONLINE TRACKING
5. THIRD PARTIES
The Website may contain links to other websites, mobile applications, and other online services operated by third parties, and other websites, mobile applications, and online Website operated by third parties may contain links to our Website. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or in mobile applications or online services that are not associated with us. We do not control third party websites, mobile applications or online services, and we are not responsible for their actions of their privacy policies. Other websites, mobile applications, and services follow different rules regarding the collection, use and sharing of your personal information. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.
Advertisers may use persistent identifiers, however, to track your internet usage across other websites in their networks beyond our Website. Though we restrict any attempts to re-identify this information, Advertisers may nonetheless be able to do so by combining information they collect about you when you use the Website with information about you obtained from other sources.
In general, the information collected and generated by third parties is processed and stored by the third parties and will be subject to their respective privacy policies (which we do not control and for which we are not responsible). We do not control these third parties’ tracking technologies or the information they may collect.
The Website engages in affiliate marketing, which is done by embedding tracking links into the Website. If you click on a link for one of our affiliate partners, a cookie will be placed on your browser to track any sales for purposes of commissions.
We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and providing links to products or services available from Amazon.com. As part of this Amazon Associates program, the Website may post customized links, provided by Amazon, to track the referrals to the Amazon listing. This affiliate program utilizes cookies to track visits for the purposes of assigning commission on these sales.
6. CALIFORNIA PRIVACY RIGHTS
California Civil Code Section 1798.83, also known as the “Shine the Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.
If you are under 18 years of age, reside in California, and have provided your personal information with the Website, you have the right to request removal of unwanted data that you publicly post on the Website. To request removal of such data, please contact us using the contact information provided below, and include sufficient detail about the public post(s) and a statement that you reside in California. We will make sure the data is not publicly displayed on the Website, but please be aware that the data may not be completely or comprehensively removed from our systems, nor can we guarantee any cached or archived version of the Website will remove such data.
7. PRIVACY CHOICES
There are a number of ways to opt out of having your online activity and device data collected by third parties, which we have summarized below. We hope you find this information to be a helpful reference. Please note that using these tools to opt out of tracking and targeting does not mean that you will not receive advertising while using our Website or on other websites, nor will it prevent the receipt of interest-based advertising from third parties that do not participate in these programs. It will exclude you, however, from interest-based advertising conducted through participating networks and platforms, as provided by their policies and choice mechanisms.
Blocking Cookies in Your Browser. Most web browsers automatically accept cookies, but also usually allow you to modify your settings to disable or reject cookies, including cookies for interest-based advertising. If you delete your cookies or if you set your web browser to decline cookies, however, some features of the Website may not work or may not work as designed. You can usually find these settings in the Options or Preferences menu of your browser; links to instructions provided by several of the most common browsers are below. You can also learn more at www.allaboutcookies.org.
- Cookie settings in Google Chrome
- Cookie settings in Firefox
- Cookie settings in Internet Explorer
- Cookie settings in Safari web and iOS.
Blocking advertising ID use in your mobile settings. Your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.
Advertising Industry Opt Out Tools. Many of the third-party advertisers that use tracking or targeting tools in connection with our Website either directly, or are members of programs that, offer you additional choices regarding the collection and use of your information. You can learn more about the options available to limit these participating third parties’ collection and use of your information by visiting their websites:
- Opt Out of Interest Based Advertising (National Advertising Initiative)
- Your Ad Choices (Digital Advertising Alliance)
- Your Online Choices (European Interactive Digital Advertising Alliance)
Platform Opt Out Tools. Google and Facebook offer opt-out features that let you opt-out of use of your information for interest-based advertising.
- Google: The Website also may use Google Analytics to track your usage of the Website. If you wish to opt-out of Google Analytics’ tracking, use this browser add-on provided by Google.
Using Privacy Plug-ins or Browsers. You can block our websites from setting cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery or uBlock Origin, and configuring them to block third party cookies/trackers.
Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online service that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
8. CHILDREN’S PRIVACY
The Website is not intended for children under 13 years of age. With respect to children we know to be located in the EEA, UK, or Switzerland who we also know to be under 16 years of age, and with respect to any child we know to under 13 years of age, we do not knowingly collect information from such children and we do not target the Website to such children. If you are under 13 years of age, or if you are under 16 years of age and are located in the EEA, UK, or Switzerland, do not provide personal information to the Company without providing us with consent from your parents. If we discover that any child under the age of 13 or a child from the EEA, UK, or Switzerland under the age of 16 has provided us with personal information and we do not have parental consent, we will delete that child’s information as soon as reasonably practicable. If you believe that we have been provided with the personal information of a child from the EEA, UK, or Switzerland under the age of 16 without parental consent, or have been provided with the personal information of any child under the age of 13 without parental consent, please notify us immediately at [email protected]
9. OTHER IMPORTANT INFORMATION
How Your Information Is Secured. The security of your personal information is important to us. We employ a number of organizational, technical, and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information. You need to help protect the privacy of your own information. You must take precautions to protect the security of any personal information that you may transmit over any home networks, wireless routers, wireless (WiFi) networks or similar devices by using encryption and other techniques to prevent unauthorized persons from intercepting or receiving any of your personal information. You are responsible for the security of your information when using unencrypted, open access or otherwise unsecured networks.
How Long Your Information Is Stored. The time period for which we keep information varies according to the purpose for which it is used. In some cases, there are legal requirements to keep data for a minimum period. Unless there is a specific legal requirement for us to keep the information, we will retain it for no longer than is necessary for the purposes for which the data was collected or for which it is to be further processed.
Emails and Newsletters. You may always opt-out of receiving future e-mail marketing messages and newsletters from the Company by following the instructions contained within the emails and newsletters, or contacting us via email at [email protected]
10. CONTACT US
11. Advertising Disclosures
This Site is affiliated with CMI Marketing, Inc., d/b/a CafeMedia (“CafeMedia”) for the purposes of placing advertising on the Site, and CafeMedia will collect and use certain data for advertising purposes. To learn more about CafeMedia’s data usage, click here: www.cafemedia.com/publisher-advertising-privacy-policy
For European Economic Area Residents
If you reside in a country in the European Economic Area (EEA), then under the GDPR and applicable data protection laws you have the rights, among other things, to access your personal data, have us erase it, and/or restrict its further processing. If you wish to access or delete your personal data (if any) maintained by us or AdThrive related to advertising on the Site, you can contact us at [email protected] and contact AdThrive at [email protected] If you wish to see a list of the advertising partners we work with or change which of those partners track your behavior using cookies, click the ad preferences link at the bottom of the site. (Available in the EU.)
For California Residents
California law gives residents the right to opt out of the “sale” of their personal information to third parties, including for advertising purposes. Under California law, the sharing of your information with a service provider for advertising purposes could be considered a “sale.” To opt out of the sharing of your information for advertising information, click the opt out link provided in the footer of this page. You also have the right to request from us the categories of personal information that we have shared and the categories of third parties to whom the information was provided. To make such a request, please contact us at [email protected] To be clear we do not share your name, contact information, or any other sensitive information with third parties, and the categories of third parties that we share information with for advertising purposes are supply side platforms, programmatic advertising exchanges, and demand side platforms.