Title Experiments

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Title Experiments is a plugin for WordPress that allows you to test multiple titles for each of your pages and posts in order to find out which one works best for your audience. Why settle on one post title when you have so many great ideas? Use them all and let the plugin figure out which one is the best.

Quickstart

Write as many titles as you want.

step1

You can easily temporarily disable titles.

step2

Or remove them completely.

step5

After awhile you will be able to see statistics.

step3

You will also see how often the title will be displayed.

step6

Frequently Asked Questions

Why would I want to use this?

The plugin simply lets you test multiple versions of titles for pages and posts. Unless you know for sure the perfect title that your audience will want to read, you might as well try multiple versions. Each of the titles will be served randomly to your viewers and the plugin will measure if people respond to the title by reading the post.

What do I need to after I write the titles?

You don’t need to do anything. The plugin will take care of everything.

But, don’t I need to check back and disable the bad titles?

Nope. The plugin will start to hand out the better performing titles to more and more people. If your audience really isn’t responding to a title, it will be shown less and less.

So, what do the percentages mean anyways?

The percentage is the probability that the title will be displayed to a new visitor. (Return visitors will always see the title that they saw the first time.) The probability is based on the number of views and impressions that the title has received. If you want to know more about this, read up on Bayesian Experimental Design.

What counts as a view and impression?

An impression is when that version of the title is displayed in a post list; including your home page, a side bar, a search form, etc.

A view is when a visitor views the page after seeing that version of the title somewhere else on the page. This means that if someone comes directly to your post from social media or a link, this will not be counted towards the success of that title.

Why wasn’t my question answered?

Because I don’t know what it is! Ask me! jason@wpexperiments.com.