Title Experiments allows you to test multiple titles for each of your pages and posts in order to find out which one works best for your audience. Why settle on one post title when you have so many great ideas? Use them all and let the plugin figure out which one is the best.
Frequently Asked Questions
Why would I want to use this?
The plugin lets you easily test multiple versions of titles for pages and posts. Unless you know for sure the perfect title that your audience will want to read, you might as well try multiple versions. Each of the titles will be served randomly to your viewers and the plugin will measure if people respond to the title by reading the post.
What do I need to do after I write the titles?
You don’t need to do anything. The plugin will take care of everything else.
But, don’t I need to check back and disable the bad titles?
You can, but you don’t have to. The plugin will start to hand out the better performing titles to more and more people. If your audience really isn’t responding to a title, it will be shown less and less.
So, what do the percentages mean anyways?
The first set of percentages shows how much better (or worse) the title is compared to the first title.
The second set of percentages is the probability that the title will be displayed to a new visitor. (Return visitors will always see the title that they saw the first time.) The probability is based on the number of views and impressions that the title has received.
What counts as a view and impression?
An impression is when that version of the title is displayed in a post list; including your home page, a sidebar, a search form, etc.
A view is when a visitor views the page after seeing that version of the title somewhere else on your site. This means that if someone comes directly to your post from social media or another link, this will not be counted towards the success of that title.
Why are my Google Analytics so different from the plugins numbers?
Mostly, for the reasons above. The plugin only cares about when a title has converted – meaning when it was seen somewhere else and then the page was viewed. It’s not counting views that come directly from the outside.
How does the plugin affect SEO?
The plugin should have minimal or no affect at all on your SEO. During the period when your experiments are running, search engines will be shown the first title of your post (though, this setting is configurable). Once you stop the experiment for your post, everything will go back to normal.
It depends. If you are using any sort of caching on your site, you probably need to. If you aren’t, then you don’t.
Oh no! My titles disappeared! Where did they go?
The usual cause for this is the ‘Freeze Titles’ setting in the professional add-on. This time is based off of when the article was published. If you add your titles to a post that was published longer ago then this timeframe, the experiment will be stopped rather quickly. If you are going to be adding titles to old articles, you will want to set this to ‘Never’.
Why wasn’t my question answered?
Because I don’t know what it is! Ask me! [email protected].